Having 8 children, means I spend quite a bit of my time in the
kitchen – prepping, cooking and cleaning up meals. It is a great time to listen
to mindset and marketing audio and videos. One night it hit me…there is
marketing to share from the kitchen. I made a list of comparisons
and began creating a videos series – Marketing I Learned In The Kitchen.
There are just days that you are sick, busy or just plain do not feel like
doing much of anything. These are the days to be thankful for having made
a double-batch of your families favorite meals. You just pull it out of
the freezer or jars you canned it in. Put it in a crock pot or pan to warm
There are many benefits creating a double batch or even more. It is easier
to get the job done and it only take a little more effort on your part. When
baking, it is just as easy to mix 2 pies as it is one. All the tools – ingredients
are at hand to get the job done quickly. You also have
the big mess of cleaning up on the initial cooking. Once it
is done, you just store it for those times when you really need it.
Double-batch marketing is like that too. There are things that you might
not like to do or just find that the timing doesn't work some days. That is
where planning and creating extra content, blog posts and emails helps.
Spend time planning writing down your ideas for content – like a meal plan.
Then find a block of time and shoot several videos, create images and write
3-5 blog posts.
When you are creating – you get into a grove where ideas and words flow
easily so doing more does not take lots of time because you are already
in the flow. Having all of this content will help keep you consistent in
your sharing value because on days you just don't have the energy – you
pull out a video that you made a week ago and share it to your newsletter
with a short note. Post to your blog from one of your many creations
sitting in your drafts.
If you were wondering, that is an actual pot of marinara sauce sitting on
my stove that I am preparing. It is a bit more than a double-batch, but
believe me it will be used when it is most helpful and needed.
I’d love to hear how this helped you! Leave me a comment or
send me an email.
btw.. I have a great newsletter. I give plenty of tips, tricks, and free stuff
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